Sensor Tower Acquires Video Game Insights

Sensor Tower is strengthening its grip on the data industry by acquiring Video Game Insights.

While the financial specifics of the acquisition remain undisclosed, this strategic move expands Sensor Tower’s reach beyond its usual mobile focus, delving deeper into the realms of PC and console gaming. This expansion occurs roughly a year after the company brought on board Data.ai, a competing analytics firm.

“Gaming plays an essential role in the digital economy,” remarked Oliver Yeh, head of Sensor Tower, “and this acquisition allows us to offer our customers valuable insights across mobile, PC, Xbox, and PlayStation platforms.”

Video Game Insights has earned a solid reputation in the gaming industry, renowned for its dependable estimates covering sales, pricing, engagement, and ratings. Yeh also expressed enthusiasm about collaborating with the skilled team at Video Game Insights, aiming to push boundaries and deliver the most detailed gaming insights to Sensor Tower’s clientele.